how to save a bookstore


When the COVIG-19 outbreak first began, the rapid pace of virus-induced changes to how we live, work, shop, and even eat was a whirlwind, even a bit disorienting. When this weird new reality of “distancing” and staying home and temporary business closures started to set in, I became increasingly worried about our favorite local restaurants, shops, and bookstores. How would they survive without customers, without sales? Would people resort to online behemoth retailers and never look back?



But the local restaurant and shop owners, as small-business owners and entrepreneurs do, quickly got creative.


Gift cards.

Carry-out & curbside pickup.

Brand-new online store fronts.


how you can help …


Want to help an independent bookstore or two (or more) survive this strange era?


Here’s what you can do.


First, get in touch with your own local bookshop(s). Don’t have one? Or would you prefer to spread the love? Perhaps you’ll find a new favorite bookshop in a town you’ve always wanted to visit.


For a bit of inspiration, browse the list of Novel Cat favorites. We’ve visited more than a dozen bookstores in ten different cities, scattered across seven states. And we’re still adding to the list (based on 2019 visits, to be sure; we’re staying home right now!).


When you find one that looks promising, check out their website. Many shops now offer online ordering and will ship your new book(s) to you, even if that’s not a service they offered as recently as last month.


If you are fortunate to have a brick-and-mortar indie bookstore close by, or if you find one that you’d like to visit in the future, buy gift cards from them and redeem them when you can browse and buy in person. Or give the gift cards themselves as gifts.


One other online option that helps more than just a single bookshop is to buy your new stay-at-home reading material from, which showcases a wide variety of book lists and suggestions, hosts online storefronts for both indie bookshops and other bookish groups, and pledges to give a hefty percentage of proceeds to all of its brick-and-mortar member bookstores. During the current crisis, they’ve even upped that percentage.


No matter which approach you choose, let’s do all we can to keep our favorite local, independent bookstores alive and thriving!


Full disclosure: The Novel Cat is a affiliate. You can find our storefront and some of our favorite books at If you buy a book directly from our storefront on the site, we’ll receive a small percentage of the sale. And that same amount also goes to the site’s member bookstores as well.


Want to Read & Relax your way to feeling Calmer & Happier?

Subscribe to our occasional Read. Purr. newsletter and, as a free thank-you gift, you’ll receive
a copy of our Keys to Unlocking the Magic of a Good Book.

Welcome to the online home of The Novel Cat, where reading, relaxing, and snuggling with cats are a way of life. I’m Jennifer, and I help too-busy-to-read bookworms and those who want to be readers maximize life’s simple joys — like reading a good book — by helping them create quiet spaces (mentally and physically) inspired by the habits of cats, who are masters at finding joy in life’s small details.

“The only important thing in a book is the meaning it has for you.”

W. Somerset Maugham

“If you have a garden and a library, you have everything you need.”


“There are perhaps no days of our childhood we lived so fully as those we spent with a favorite book.”

Marcel Proust

“Standing there, staring at the long shelves crammed with books, I felt myself relax and was suddenly at peace.”

Helene Hanff

“What a happy woman I am, living in a garden, with books … birds, and flowers, and plenty of leisure to enjoy them!”

Elizabeth von Arnim

“A book is a dream that you hold in your hand.”

Neil Gaiman

“The art of reading is … an intimate ritual, that a book is a mirror that offers us only what we already carry inside us; when we read, we do it with all our heart and mind.”

Carlos Ruiz Zafón

“When I … looked round at the familiar bookshelves, and could hear no sounds but sounds of peace, and knew that here I might read or dream or idle exactly as I chose with never a creature to disturb me, how grateful I felt to the kindly Fate that has brought me here and given me a heart to understand my own blessedness.”

Elizabeth von Arnim